What Does Your Car’s Color Say About You?
September 11, 2014 admin 4 Comments
A new report from iSeeCars.com reveals that men and women prefer different color cars.
Can you believe that men are more likely to search for red, orange, black, white, green and gray cars while woman opt for silver, brown, gold, beige, blue and yellow vehicles?
Men and Women Prefer Different Color Cars
According to the search and compare car website, these trends were exposed after studying search inquiries over a 12 month timespan. The site reports “hundreds of thousands of consumers” consult iSeeCars.com for information about new and used cars, but did not include the exact number of men and women who participated in this study.
Nevertheless, the statistics are compelling. Here is the list of male preferred vehicle colors and the likeliness of men searching for these cars over women:
- MEN are 3 percent more likely to search for RED cars
- MEN are 8 percent more likely to search for ORANGE cars
- MEN are 6 percent more likely to search for BLACK cars
- MEN are 0 percent more likely to search for WHITE cars
- MEN are 8 percent more likely to search for GREEN cars
- MEN are 0 percent more likely to search for GRAY cars
Women, on the other hand, seem to prefer completely different car colors.
- WOMEN are 2 percent more likely to search for SILVER cars
- WOMEN are 1 percent more likely to search for BROWN cars
- WOMEN are 3 percent more likely to search for GOLD cars
- WOMEN are 7 percent more likely to search for BEIGE cars
- WOMEN are 6 percent more likely to search for BLUE cars
- WOMEN are 2 percent more likely to search for YELLOW cars
Why Do Men and Women Prefer Different Car Colors?
iSeeCars.com has some hypotheses about why, according to this report, men and women prefer different color cars. For instance, red, black and orange are popular colors for sports cars. All the while, white is the most popular shade for pickup trucks.
Similarly, silver, brown, gold and beige are often seen on minivans, sedans and station wagons – if at all. In the report, iSeeCars.com states that “Brown and gold/beige are not common car colors – only making up about 4 percent of the 30 million used car listings.” And even though women prefer blue cars 3.6 percent more than men, the most popular blue car is a minivan.
Therefore, it appears men are looking for sports cars and pickup trucks while women search for dependable family vehicles.
Further research could be done on this subject, but for now, it is interesting to read what one search and compare car website found when designating searches by gender. More so, it brings up an age-old question: “what does your car say about you?”
Read more Segmation blog posts about color theory:
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