Promote Your Art Through an Open Studio
January 27, 2011 admin 2 Comments
A great way to drum up interest in your art is to hold an open studio. Instead of waiting for your art to get accepted into a gallery, why not turn your work space into a temporary showing space? Remember that most art lovers enjoy spending time in artists’ studios because it allows them an inside peek into the process behind the art.
Here are several tips for hosting a successful open studio:
- Send invitations to local gallery owners, local art critics, and anyone you think may be a patron of your art. Don’t forget to invite your friends and family also, because they will help stir up conversation about your art amongst the other attendees, and their enthusiasm will be infectious.
- Make sure your studio is neat and presentable, but you don’t need to go overboard. People will expect paint splatters in an artist’s studio! You should leave some of your art materials (paints, brushes, palettes, etc) in their natural positions, so that your tidied studio still retains the essence of your creative energy – but make sure all toxic chemicals are safely stored away.
- Arrange your artwork in an organized display around your art space. Add title cards underneath them with your name, the title of the work, and the price, if it is for sale. It is also a good idea to display one or more works-in-progress, because many people will be interested in seeing the evolution of an artist’s work.
- Have plenty of business cards available. A guestbook is also a good idea for adding to your mailing list.
- Consider selling prints of your art for people on a budget. You could also sell other low-cost items with your art on them, such as cards, magnets, bookmarks, etc.
- If your art space is big enough for people to linger, offer a plate of hors d’oeuvre. If your budget allows, offer your guests wine or other drinks.
- To set the ambience, select appropriate music to accompany your open studio – but play the music softly. It’s important that your guests are able to hear you and vice versa.
- Once the doors are open, socialize. Don’t be afraid to start conversations with people you don’t know. You’ll be asked a lot of questions by people who want to know more about you and your art, so be mentally prepared. Your open studio is an opportunity for networking, so make the most of it.